Robert Monteleone, Whiskey Advertising Image (ADVERTISING & FASHION)

The idea was to create a striking and original concept which moves away from the flame and devil themes in current use for this product, and returns this whiskey to its roots as an iconic symbol of heartland tradition and rustic craftmanship. Numerous shots, lighting set-ups, props and studio techniques were used to build up my image and create the visual impact and atmosphere I envisaged. Space was allowed for text and logos.

Images have been resized for web display, which may cause some loss of image quality. Note: Original high-resolution images are used for judging.