Troy Goodall, Sky/Neon House of Dragons - Protect the flock (ADVERTISING & FASHION 2024)

In the new season of House of the Dragon all must choose a side as civil war looms, especially the most vulnerable. In New Zealand that means our 25 million sheep. The stakes are particularly high for our woolly friends, given that they are a dragon’s favourite snack. To get the nation ready for the new season, DDB Aotearoa and Neon, in true kiwi style, have created armour for sheep, or Baattlewear.

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