Hedda Murray, Listen to your radio! (ADVERTISING & FASHION 2026)

This story is about the energy and enjoyment in discovering community radio. Designed for a community radio station listener drive. Community radio makes little money. This campaign had zero budget but a big message: tune in, discover, support community radio. The image conveys the stations vibe: contrasting a mix of popular music with niche; fresh and dynamic with time-tested and solid; diverse world with tried, true and a bit grungy. The model is a volunteer radio producer at the station, never modelled before. She had the right energy, but she did think it old fashioned to be holding a real radio. A nod to the station’s 50 years on-air.

Images have been resized for web display, which may cause some loss of image quality. Note: Original high-resolution images are used for judging.