Rachael Edwards, Float (ADVERTISING & FASHION 2024)

Keenan showed up confident to our shoot with his friends in tow for support and to see him in action. It was my first TFP so I was a little nervous. It was an extremely hot day but by the end of it we were both having so much fun playing with different outfits, lights and locations. Keenan is very passionate about fashion and the story it can tell as well as how it can make you feel. I posed this idea of him jumping, trying to convey that feeling of floating, risk, energy and confidence. Something that you can also convey with fashion if done right. We nailed it on the second shot and we were both elated with the result.

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