Maddison Woollard, Eau Noir (ADVERTISING & FASHION 2026)

Fashion underwater sits at this specific intersection. Underwater photography is unlike anything else, you're performing one intense physical activity while simultaneously shooting. You're holding your breath, managing buoyancy, visibility varies, colour shifts in water. At the same time, fashion photography has its own distinct language, an eye for styling, for the way a garment should fall, the tension between a subject and the fashion expression. When you bring those two disciplines together with true fluency in both, something really special becomes possible.

Images have been resized for web display, which may cause some loss of image quality. Note: Original high-resolution images are used for judging.